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Mercedes-Benz Fashion Week Madrid Jan 2018. MBFWMadrid has confirmed a great creative moment in the Spanish fashion world, the unveiling of the international calendar. PDF Εκτύπωση E-mail
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Τρίτη, 13 Φεβρουάριος 2018 18:40

Mercedes-Benz Fashion Week Madrid Jan 2018.

MBFWMadrid has confirmed a great creative moment in the Spanish fashion world, the unveiling of the international calendar.

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In its 67th edition, as last September, the fashion shows took place in hall 14.1 of IFEMA-Feria de Madrid, and in other locations in the city. IFEMA greeted 53,675 visitors at the fashion shows.

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The event programme included fashion shows and presentations from 48 designers and brands, in addition to 5 parades from the off programme. In this edition, big names in Spanish fashion such as Pedro del Hierro, Oliva, Leandro Cano and Moisés Nieto returned to the catwalk, while brands like La Condesa, Duarte and creative duos Oteyza and Shoop Clothing participated for the first time

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 Madrid, 13 February 2018.- Mercedes-Benz Fashion Week Madrid, the great Spanish fashion stage, organised by IFEMA, enjoyed its 67th performance by opening the international fashion show calendar and supporting this wonderful creative moment in Spanish fashion. It took place from 24 to 29 January, a few weeks before its usual dates in recent years, and kept the formula of combining shows at IFEMA-Feria de Madrid with other performances throughout the city.

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The wealth and creative diversity displayed in the collections of the 48 participating designers demonstrated the great moment Spanish fashion is experiencing. Names like Maria Escoté, Palomo Spain, Alvarno, Juan Vidal, Jorge Vázquez, Teresa Helbig, Ana Locking, The 2nd Skin, ManeMané, Ulises Mérida, Garcia Madrid, Andrés Sardá, Leandro Cano and Devota&Lomba were back to project their own unique point of view in their new proposals, the results of their creative talent and capacity for innovation.

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For this performance, IFEMA decided to retain the catwalk schedule format which was so well received in September. Fashion shows alternated between hall 14.1 at Feria de Madrid and other locations in the city centre, thus making Madrid one of the world’s big fashion capitals. Most of the shows took place in hall 14.1 at IFEMA from 25 to 29 January, and each day ended with fashion shows and events at other locations in the city, by invitation from the designers and brands. IFEMA welcomed 53,675 visitors at the fashion shows.

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On January 24, Duarte, Pilar Dalbat, Jesús Lorenzo, Oteyza and Pedro del Hierro collections were presented in different parts of the city, by direct invitation from each brand. Some of the biggest news of the season was the return of Pedro del Hierro to the catwalks after 15 years of absence. He celebrated his 30 years in the fashion world, with a show at the Railway Museum with Nacho Aguayo as brand creative director.

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On Wednesday 24 January, Facebook/Instagram also hosted an event in collaboration with Mercedes-Benz Fashion Week Madrid with the support of Madrid Capital de Moda workshop "The New Showcase for Fashion", which took place at the Caja de Música in the Palacio de Cibeles. At this event, leading industry representatives found out first hand how social media platforms have become the focus for conversation around fashion, serving as inspiration and forming part of the consumer purchase cycle.  

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New dates

IFEMA wanted to bring forward the dates of the great catwalk of Spanish fashion in 2018 to gain international acclaim. So, in January 2018 the event was held a few weeks early to open the international fashion show calendar and promote the presentation of the collections of the great creative names of our country – new in the world of fashion – without clashing with other events on the circuit.

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Fashion show schedule at IFEMA opened by María Escoté

The designer María Escoté opened the fashion show schedule at the 67th edition of MBFWMadrid on Thursday 25 January in the Bertha Benz Room in hall 14.1 at IFEMA. The closure on Sunday 28 January at the Teatro Real de Madrid was conducted by designer Palomo Spain, one of the new big talents in Spanish fashion, whose overwhelming creativity, fantasies, and excellent work have revolutionised the creative universe in Spain and beyond.

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Major highlights

Significant here is the return to the general catwalk schedule of big names in the Spanish fashion world, brands like Pedro del Hierro, Oliva, Leandro Cano, Moisés Nieto and Miguel Marinero. They were joined by first-timers like the creative duo Oteyza, La Condesa, Duarte and the duo Shoop Clothing. Other highlights were the return of Roberto Verino to hall 14.1 at IFEMA after two performances presenting shows at different locations in Madrid; Isabel Núñez’ first show at IFEMA, and shows by Leandro Cano, Manemané, and Juan Vidal and the Who’s on Next-VOGUE Awards at the Real Casa de Correos in the Puerta del Sol, the seat of Madrid's regional government. For his part, Moisés Nieto presented his new collection at a party at Club Matador on Saturday 27 at 21:30.

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The see now buy now concept was also presented at this performance in collections by María Escoté, Roberto Verino and Oliva.

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In addition, MBFWMadrid and Desigual joined forces in this edition to collaborate and develop UN-DRESS, an idea which was born last September and is driven by the brand, with the aim of discussing the needs of Spanish fashion and finding areas of cooperation to help designers and fashion professionals to project themselves globally.

 In this edition, UN-DRESS had a devoted space in hall 14.1 at IFEMA and once again brought together reputed industry professionals to talk about the identity of Spanish fashion, its tradition and its branding.

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Also, MBFWMadrid included an interesting off programme, which consisted of other fashion shows that took place in different parts of Madrid.

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The future of design

As usual, the last day of MBFWMadrid fashion show programme was dedicated to Samsung EGO's emerging design, an essential driving force for the regeneration of Spanish fashion. Fifteen young creators also exhibited their designs at the Samsung Ego Showroom in Cibelespacio during MBFWMadrid.

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The twenty-fourth edition of the Samsung EGO fashion show began with a parade by Zer, the winner of the ninth Samsung EGO Innovation Project. The double parades of this Samsung EGO edition then took place, with the participation of 10 young Spanish creators – 3 already having taken part in previous editions and 7 new-, as well as with the international company Babukhadia, from the Mercedes-Benz Fashion Week in Tbilisi, as part of Mercedes-Benz Fashion Talent.

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Awards for the best Spanish Fashion

As usual, this January 2018 MBFWMadrid was the platform for the big names and new talent in Spanish fashion to be honoured. With sponsorship by L'Oréal, Oliva was chosen as best new designer, Lucía López, as best model, and a new thing, the Best Beauty Look Award was launched, whose winner will be announced soon. On the other hand, Mercedes-Benz selected CeliaValverde as the most prominent emerging designer in the Mercedes-Benz Fashion Talent award, and Samsung presented the winning Samsung EGO Innovation Project by Zer, on the EGO young designers event catwalk.

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International press and buyers

In addition, the January 2018 edition of MBFWMadrid once again contained a programme of international press guests, with the participation of 13

international journalists specialised in fashion. For international buyers, MBFWMadrid organised a programme which attracted 16 representatives of leading outlets and fashion distributors from different countries of Asia, the Middle East, Europe and Latin America.

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Once again, this edition of MBFWMadrid received vital support from the private sector, with prestigious new contributors. A total of 23 brands confirmed their support for the event. Mercedes-Benz, L’Oréal and Inditex were the main sponsors; Samsung, Iberia, Font Vella, Ciroc, Royal Bliss, sponsors; Facebook/Instagram, Dyson, Only YOU Hotels, IED Madrid, Rodilla, Kaiku Caffe Latte, ESNE-Escuela Universitaria de Diseño and Westwing, collaborators, and Ecoembes is the environmental collaborator for the event.

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In addition, this catwalk edition was supported by Rey Juan Carlos University, Francisco de Vitoria University, Carrighan glasses, Anaconda Snacks saludables, and the company Supreme Creations Studio, which created the organic cotton bags for this catwalk edition. Xyon Revolution also collaborated with its sports shoes serving as the official footwear for the hostesses at the event. Plus, the Fashion TV channel was the official international television channel.

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